The Digital Revolution: Closing the Divide
With the shift of generations entering the workforce, it is crucial for businesses to evolve with the demands of the evolving marketplace and the ways for which it communicates. Revamping client relationships through implementing technological tools is the key to attracting next generation clients. Millennials are flooding the workforce, and as such, they are offering […]
The New Year: Creating New Goals
New Years is the best time to strategize new goals across all departments. Most people are already motivated and usually prepared for changes to occur. Incorporating individual and professional goals can help align business objectives and create a more collaborative, productive effort. Here are some business New Year’s resolutions. Revamp the culture. From re-evaluating your […]
Defining Client Goals
From unrealistic expectations of time and goals to disorganized, rushed execution, many clients struggle to present business goals that focus on the core of their business values or solve their pain points in the long term. As customer-oriented businesses, we thrive on providing products and services that best suit our clients’ needs. Sometimes clients simply […]
Closing the Sales and Marketing Divide
Sales and marketing departments have long served their roles as separate entities, but most companies experience the difficulties in bridging the communications and relationship between the two departments. What would happen if that divide didn’t exist? With the creative industry constantly evolving, looking for innovative and collaborative solutions, sales and marketing departments must come together […]
Tips for Writing Effective Sales Language
The art of persuasion involves a complex system of effective communication and tact in approach. Like a great sales pitch, written sales language needs most of the same finesse that a sales pitch would need if presented in person. Since a person cannot read your body language and expressions or hear the tone of your […]
Managing Client Relations
Like the relationships you build with lifelong friends, client relationships can go through natural ups and downs. Whether it is simply time that has slipped away from you, or shifting priorities has lost some projects in translation, it’s important to remember that just because something isn’t working now doesn’t mean it can’t. Sometimes we need […]
Tips for Creating Long-Lasting Client Relationships
Seeking and establishing a clientele is one of the components to a successful company. Maintaining and growing already-existing client relationships is the uphill battle of your success. Since clienteles are built of varying personalities and business objectives, it can be difficult to keep up with customer service expectations. There are many ways to improve the […]
Making Sales Pitches Successful
Much like baseball, knowing when and how to read the target audience (the pitcher) through practice allows you to hit that home run (aka. secure the sale). There are so many types of sales pitches to choose from, but let’s break it down into two categories: word count and brevity pitches. In developing all pitches, […]
Automated Hiring: What You Need to Know
Technology is revolutionizing industries all over the world. Automated hiring, for example, is the new trend in the human resources industry allowing employers to facilitate a swifter vetting process for potential candidates. With algorithms that can be tailored to suit a company’s needs and a position’s requirements, it seems automated hiring should be the best […]
Partner Post: Preventing Workplace Turnover
The top four industries with the highest turnover include Technology/software (13.2%), Retail (13%), Media/Entertainment (11.4%) and Professional Services (11.4%)[1]. Regardless of the reason, the percentage of workplace turnover tells employees and potential candidates a lot about your industry and your business. From changing technologies in a volatile industry to unmanageable workloads and poor management, it […]