Winning Back a Client After a Negative Experience
At some point in your career, you may come across someone who had a bad experience with your company. Perhaps they worked with your company in the past and were unhappy with the results, or had a negative customer experience that soured their opinion. In some cases, they may have even worked directly with you. […]
Pros and Cons to Consider Before Hiring an Intern
Whether you’re looking for a little extra help or hoping to teach your ethics to a bright young mind, hiring an intern can bring great success to your business. However, having a new—and inexperienced—person on your team also has the potential to disrupt your day-to-day business. Is an intern the right choice for your business? […]
The Importance of Empathy in Sales
Empathy is the ability to understand and feel the experiences of another person from their own unique perspective to better understand their thoughts, emotions, and reactions. Empathy is important in our everyday relationships, and can strengthen your connection with everyone in your life, from your own family members to strangers at the grocery store. And […]
Five Tips for Leading a Successful Meeting
When it comes to company meetings, a good meeting can leave you and your employees feeling energized and encouraged—and a bad meeting can have the exact opposite impact, making everyone feel exhausted, frustrated, and even unhappy with your management. To avoid unproductive and unfulfilling meetings, here are five tips for leading a meeting that will […]
The Pros and Cons of Working with a Recruiter
When you’re looking to fill an open position at your business, the process of hiring a new employee can be complicated and time-consuming. Should you use a recruiter? The Pros of Working with a Recruiter A recruiter helps you save valuable time The hiring process includes many steps, from placing the initial job posting to […]
Breaking Barriers: Mental Health in the Workplace
Mental health has long been a taboo subject both inside and outside of the office. There have been many strides have been taken in the right direction. Business owners and managers are encouraged to help destigmatize mental health in the workplace. However, it is imperative to handle the topic with caution. Here are some steps […]
The Power of Meaningful Messages in Marketing and Sales
The Challenges of Creating a Meaningful Message The best approach to creating a successful, meaningful message that your audience will engage in is to ensure the individual feels recognized and appreciated. The goal of your message should be to alleviate a pain point, supporting a demand, or simply offer enjoyment. However, there are some obstacles […]
Social Media Advertising Tips
With marketing efforts constantly changing and gravitating towards social media marketing, it is imperative for business owners to utilize all the available tools and resources for effective social media advertising strategies. Furthermore, it’s also essential to remain sensitive during this time of uncertainty surrounding the current COVID-19 pandemic. From defining and building an audience to […]
Mastering Influential Sales Methods
There are five top fears of sales professionals: rejection, objection, change, talking on the phone, and inquiring. However, fear typically comes from the uncertainty of what is to come. The [best] way to combat that fear is to prepare for all scenarios. Rejection, objection, change, talking on the phone, and inquiring are all integral to […]
Crafting Emails People Want to Read
One of the greatest struggles of content marketing is creating copy your audience will actually want to read. Email marketing can be an especially daunting task as there are countless methods and reasons for enticing someone to open an email. Here is a simple strategy to effectively tackling email marketing. Build a Database. This database […]